The management team
has long experience
from having founded,
invested in and managed
fast growing international
within the area of marketing,
CEO & Chairman
T. +46 735 050 505
Niclas Fröberg is a co-founder of Tre Kronor Media & Advertising, the first media agency in Sweden focused on sales and performance based marketing. Niclas has spent more than 20 years in executive positions in the media business in Sweden. Experiences range from establishing a commercial department with the public service channel Swedish Television to developing Mindshare Sweden to one of the leading media agencies in Scandinavia. Tre Kronor Media was named Agency of the Year in Sweden both 2010 and 2011.
Niclas has served as a jury member in Cannes Lions and has been chairman of the board of Sponsorship and Event Association in Sweden.
Secretary / Investor relations
T. +46 761 75 75 51
Carl Johan Grandinson is a co-founder of Trekronor Media & Advertising and is responsible for investor relations at UCP. Prior to founding Tre Kronor, Carl Johan was the first employee and partner at TradeDoubler – Europe’s first and largest affiliate network – listed in 2005 (NSDQOMX: TRAD). Between 1999 and 2007 Carl Johan held several positions at Tradedou- bler: international roll-out manager, Managing Director France, Managing Director Sweden and Regional Director.
Carl Johan holds an Msc in Mechanical Engineering from the Royal Institute of Technology, a major in Media Management from Stockholm School of Economics and exchange studies in Marketing at Stanford.
T. +46 707 833 346
Maria Liem has en extensive background as an entrepreneur and CFO in her own companies, in venture companies, television production compa- nies and as agency leader for many years. She is an approved accountant, holds a business mar- keting degree and has, throughout her career, focused on business development. She is also a tax expert and worked as CFO for the Ogilvy Group (owned by WPP) in Sweden for three years.
Maria joined Tre Kronor in 2010 and is the CFO of Tre Kronor Media & Advertising as well as the CFO for UCP.